Award-Winning Commercial Real Estate Services Since 1921

Timeline / Evolution

James T. Barry Co. founded by James T. Barry Sr.
JTB Co. sells foreclosed properties for First Wisconsin National Bank
JTB Co. moves strictly into commercial brokerage
James T. Barry Jr. joins the James T. Barry Co.
JTB Co. becomes incorporated
James T. Barry, Jr. takes over day-to-day control of the company
JTB Co. sells out New Berlin Industrial Park
James T. Barry, Sr. Retires
JTB Co. sells out Bishops Woods Office Park
JTB Co. joins Colliers International
JTB Co. sells out Moorland Industrial Park
James T. Barry III joins the James T. Barry Co.
James T. Barry Co. wins "Deal of the Year" for 857,000 SF Briggs & Stratton sale-leaseback in Menomonee Falls
James T. Barry Co. names changes to Colliers Barry. Ownership transferred to James T. Barry III
"Deal of the Year" wins in both Retail and Investment categories
Colliers Barry sells out Ixonia Industrial Park
"Deal of the Year" win for 34 acre land sale to First Industrial and 388,000 SF build-to-suit QuadGraphics lease
Colliers Barry sells 176,000 SF Bemis Manufacturing facility in Menomonee Falls to Towne Investments for Actuant Corp. future HQ
Colliers Barry joins Cassidy Turley, changes name to Cassidy Turley Barry
"Deal of the Year" win for Seda International Packaging's North American headquarters in Mt. Pleasant, Wis.
"Deal of the Year" win for 153,000 SF Bridge Logistics transaction in Milwaukee
"Deal of the Year" win for the sale of Harley-Davidson's Franklin, Wis. distribution facility
The Barry Company retains local ownership and revives its historic BARRY brand, concentrating on servicing clients in Southeast Wisconsin and beyond
"Deal of the Year" wins in both Industrial and Investment categories
"Deal of the Year" wins in both Office and Industrial categories


The Barry Company is proud to have a long and successful history of industrial, office, commercial, land and investment real estate brokerage in the Milwaukee area, across Southeastern Wisconsin and beyond. The James T. Barry Co. was founded in 1921 by James T. Barry, and is now in its third generation of leadership with James T. Barry III leading the brokerage team.

Over the years, The Barry Company has shaped the commercial real estate industry, conceiving the ideas for what are now some of the State’s largest business parks. Starting with the New Berlin Industrial Park, The Barry Company developed and sold the entire Park by 1970, and was responsible for the development of the Menomonee Falls Business Park, the Bishop’s Woods Office Park and numerous other developments including the initiation of the City of Milwaukee Land Bank.

We have consistently been involved in the Milwaukee area’s largest and most complex transactions, including the redevelopment of the Allis Chalmers facility into a retail/mixed-use property in the 1990s, the sale of the 857,000 square foot Briggs & Stratton industrial facility in Menomonee Falls, WI to Harley Davidson in 1997, the redevelopment sale of the 914,000 square foot West Bend Company property in West Bend, WI in 2004 and the 1.1 million square foot downtown Milwaukee post office sale in 2015, which may pave the way for a landmark redevelopment project.

The Barry Company is able to consistently excel in complex transactions by always providing the highest level of service custom-tailored to every client.


The Barry name in itself evokes a sense of history when it comes to commercial real estate in the Milwaukee area and throughout Wisconsin. Since 1921, the company has retained the Barry name in its branding – from logos to signs, marketing materials, and more, our clients know they are receiving the highest level of service from one of the longest-standing commercial real estate firms in Milwaukee. The company spent many years as a locally-owned and operated affiliate of larger corporate real estate firms such as Colliers International and Cassidy Turley. In recent years, the firm had been through multiple re-branding processes with national affiliates within a short timeframe and the pressure was building to consider relinquishing our local, independent ownership structure. The Barry Company was convinced that the commercial real estate business Wisconsin requires a strong, established, knowledgeable local presence – thus we chose to reaffirm our core BARRY brand as well as our commitment to remain a Wisconsin-owned and operated firm. Today, the Barry brand is stronger than ever. With roots in Southeastern Wisconsin, we attract clients throughout the United States by offering a personalized, boutique approach to brokerage. The Barry Company brand is complemented by the firm’s affiliations with the Commercial Investment Real Estate Institute (CCIM) and the Society of Industrial and Office Realtors (SIOR). In fact, The Barry Company has a higher percentage of brokers with CCIM and SIOR designations than any other major Wisconsin commercial brokerage company. CCIM and SIOR give The Barry Company access to a national network of prospects, referrals, and experience throughout the nation. Time and again, The Barry Company has used these connections for the benefit of its clients.


As an independently owned and operated brokerage, our focus is our clients, not our shareholders. From our headquarters in Milwaukee, Wisconsin, we guide you through the process of buying, selling and leasing property, and do so with the resources of a larger corporate real estate firm.

Our brokers utilize and appreciate a collaborative approach to brokerage that allows us to achieve the best possible outcomes for our clients. Brokers and support staff work together to create customized marketing plans and strategies for each client, and our brokers are devoted to exchanging information regarding prospects and strategies for listed properties. In our experience, this team approach is a key component of a successful marketing effort.

We listen to our clients commercial real estate needs and aggressively, yet professionally, market their properties and negotiate on their behalf. There are multiple aspects to every deal, and our expert brokers are well versed in all facets of real estate due to their comprehensive corporate backgrounds. Our brokers are in involved in our industry and our communities, constantly staying on top of commercial real estate trends and educating ourselves and our clients of industry best practices, while keeping up with new commercial properties coming on the market. Time and again, our knowledgeable brokers have found properties and had them under contract before other brokerages even knew they were on the market.

When you hire The Barry Company, you hire a knowledgeable, trusted partner that always puts your best interests ahead of its own.


The Barry Company is consistently recognized as a market leader. We have been repeatedly recognized by the Milwaukee Business Journal, Wisconsin Corporate Reports, BizTimes Milwaukee, the Commercial Association of Realtors-Wisconsin and CoStar Group as one of the most well-known and respected commercial real estate firms in Wisconsin.

The Barry Company has been the recipient of the Commercial Association of Realtors – Wisconsin (CARW) “Deal of the Year” award 12 times, given yearly to the transaction that shows the greatest amount of skill, dedication, and experience. Most recently, The Barry Company was awarded the 2014 Industrial Deal of the Year award for our involvement in the sale of the 235,000 square foot Harley-Davidson distribution center in Franklin, Wis. to Zilber, Ltd. with a long-term lease to Baptista’s Inc. Our brokers have also been honored to receive Realtor of the Year awards on two occasions.

In addition to our honors from CARW, The Barry Company has also received The Business Journal of Milwaukee’s Best Deal/Lease of the Year Award on three occasions, and was named the 2010 Broker of the Year by Riverworks Development Corporation. We are consistently named to CoStar Group’s annual Power Brokers awards, and several of our brokers have been named to the Midwest Real Estate News Commercial Real Estate Hall of Fame.

We are proud to deliver award-winning services to our clients in Southeastern Wisconsin and across the United States.